
Jesper Kofod Andreasen
Employed since 2018
MSc in Human Physiology, KU
What do you do?
I am employed as an HR Business Partner. In short, it’s a lot of different HR tasks spiced up with marketing. I’m in charge of both our internal and external branding – in other words, I help ensure that BHS is an attractive company to work for – and be employed by. I’m responsible for recruiting new employees and general branding of BHS.


What is the most exciting and challenging part?
I find it extremely exciting to get people to perform optimally. I do this indirectly through my position, as I ensure that the employees in the company thrive and stay motivated in their jobs. People are very different and are therefore motivated by many different aspects, which makes the job very exciting.
It’s also really exciting to help brand BHS. Both as a quality-orientated company and as a company where colleagues want to work.
How do you use your education in your current position
I have a master’s degree in human physiology, which is quite far from some of my work tasks. However, I use knowledge about coaching, mental strategies and performance optimisation in everyday life – but most of all I probably use the ability to acquire new knowledge, which is a very important part of being a university student.
What are the three most important things in your work at BHS Logistics?
- That I feel like I’m making a difference. Even the small differences can be really motivating.
- That I have responsibility for specific projects and the opportunity to influence the company with my own ideas.
- That I have colleagues that I have fun with on a daily basis and where we all respect each other’s work.
Why is BHS Logistics an attractive company for you to work for?
BHS is an attractive workplace for me because I get to develop my competences and feel that I make a difference in everyday life. At BHS there is a high ceiling if you have a good idea. There are also very competent colleagues that I can spar with every day, which contributes to my own personal development. Together we can make BHS stronger, which is very attractive.